ࡱ> EGD7 :bjbjUU 67|7|, l 8 $8 4rx 111$p j-1-111011Pl 2z΂. 6<r 7 July 2005 Atlantic Global Plc Trading Update Atlantic Global Plc (The Company), the specialist provider of integrated business and resource management software applications, announces a trading update prior to entering the close period before the announcement of its interim results for the six months ending 30 June 2005, which are due to be published on Tuesday 27 September 2005. Trading Results During the second quarter of the year it has become clear that it is taking time to realise the full benefits of the recently expanded sales and marketing operation. This has had a considerable short term effect on financial results for the half year. Turnover for the first half will be approx 920,000, which is 6.9% below the same period last year (2004: 988,000). Together with the significant increases in recent sales and marketing expenditure, this will result in a loss on ordinary activities before goodwill and taxation of approximately 380,000 for the first half of 2005 (2004: profit of 212,000). Management Focus The additional sales and marketing resource enables Eugene Blaine (Managing Director) to concentrate on the development of productive partnerships with management consultant and outsourcing companies, and to further improve the awareness of Atlantic Global and its products in the software analyst community. To maximise immediate revenue growth and sales conversion, Eugene Blaine is also actively assisting the sales force in major campaigns. To support Eugene Blaines change of role, David Cox (Non-executive Chairman) has assumed a large proportion of his day to day executive management duties. Outlook The pipeline of new business opportunity remains high, as does the potential to grow the business in existing large customers. Consequently, a good recovery in revenue during the second half of the year is likely. The Directors have a reasonable expectation that this revenue recovery will be sufficient to result in a return to profitable trading during the second half of 2005. In view of the disappointing level of profitability in the first half, the cost base of the Company has been reduced by marginally trimming back the large increases in sales and marketing costs referred to earlier. Atlantic Globals products continue to receive strong acclaim from both prospective customers and world leading software analysts. Market awareness of Atlantic Global is steadily increasing and the Directors remain confident in the Companys fundamental strategy. Committee Change Following the announcement in April that Lewis Howcroft will remain as a Non-executive Director, the Company is pleased to announce that he has now taken over the Chairmanship of the Audit Committee. Notification of Interim Results The Companys interim results announcement for the six months ended 30 June 2005 will be made on Tuesday 27 September 2005. An analyst briefing given by David Cox (Non-executive Chairman), Eugene Blaine (Managing Director) and Rupert Hutton (Finance Director) will be held at 9.30am on the same day at Abchurch Communications offices, 100 Cannon Street, London EC4. - ends - For further information please contact: Atlantic Global PlcEugene Blaine, Managing Director  HYPERLINK "mailto:eugene.blaine@atlantic-global.com" eugene.blaine@atlantic-global.com Tel: +44 (0) 1274 863 300  HYPERLINK "http://www.atlantic-global.com" www.atlantic-global.com Rupert Hutton, Finance Director  HYPERLINK "mailto:rupert.hutton@atlantic-global.com" rupert.hutton@atlantic-global.com  Media enquiries: AbchurchSarah Hollins  HYPERLINK "mailto:sarah.hollins@abchurch-group.com" sarah.hollins@abchurch-group.com Tel: +44 (0) 113 390 6388  HYPERLINK "http://www.abchurch-group.com" www.abchurch-group.comJustin Heath  HYPERLINK "mailto:justin.heath@abchurch-group.com" justin.heath@abchurch-group.com  Notes to editors Atlantic Global develops innovative software applications that enable organisations to monitor, manage and model the fundamental pillars of their business  resources, skills and costs. In addition to its flagship Corporate Vision"! solution, which offers a real-time, role-based view (rba) of business operations, Atlantic Global Business Solutions"! also offers a series of business management-focused applications including planning and resource management, timesheet and expense tracking, business information tracking, risk management and contractor management. Atlantic Global s customer base ranges from SMEs to Global 1,000 organisations and includes Barclays, Colt Telecommunications, GlaxoSmithKline, NEC, Norwich Union, Pfizer, The Metropolitan Police and Virgin Mobile. Founded in 1993, Atlantic Global is headquartered in West Yorkshire, England, and has offices London and New York. It listed on the Alternative Investment Market of The London Stock Exchange (AIM) in June 2001. For more information please visit  HYPERLINK "http://www.atlantic-global.com" www.atlantic-global.com Photography Photography is available on request. Please call Margaret Strinati on +44 113 390 6389 or email  HYPERLINK "mailto:margaret.strinati@abchurch-group.com" margaret.strinati@abchurch-group.com Investors Centre Website See  HYPERLINK "http://www.atlantic-global.net" www.atlantic-global.net for new updated investor section and email alerts.     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